A FUCKING MAGAZINE
AFM, A Fucking Magazine is Feeld's first print issue. Working in partnership with a+a+a+, a cohesive launch campaign emerged. The print identity was subsequently translated to multi-site pop-up, launch party, and digital expressions.
ACTIVATIONS
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A FUCKING NEWSTAND
To bring the concept to life we produced a traveling newsstand that popped up in multiple locations in NYC. The activation was complete with mock loterry scratch offs, all pink products, and shopping bags. We keped the activation up for a week in Brooklyn and Manhattan, distributing branded products, and shooting social first content for digital channels.
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A FUCKING PARTY
To launch the magazine we hosted a campus take over at the iconic Public Records location in Brooklyn with a custom cake and top tier DJ’s.
